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Less Choice… ?

Premier Midwest in Omaha has purchased Miller Brands of Omaha; Miller Brands will no longer exist after February 7th.  Premier Midwest is the distributor of Lucky Bucket, Boulevard, Schell, and Coors products (to name a few).  Miller Brands is home to Leinenkugel, Samuel Adams, Weyerbacher, Lakefront, Mad River, Empyrean, Abita, North Coast, Spilker, Thunderhead and Miller products (to name a few).  The purchased is likely bad news for the craft beer drinkers of Omaha. 

It would be speculation as to what brands survive the acquisition.  I can assure you all will not.  In other words, it appears likely we will lose some brands in Omaha.  Maybe for a short-term, maybe for awhile (maybe for good); of course Brix will help in any way to keep these brands or encourage another distributor to pick-up anything that is lost. 

Still, at the moment, this appears to be bad news for craft beer lovers.

Leinenkugel Fireside Nut Brown

During the month of January (or while supplies last) we will be offing Leinenkugel Fireside Nut Brown for $5.49 a six-pack.  If that price sounds like a deal… full cases are $19.99.  That’s .83c a bottle!

Lucky Bucket & Joss Vodka Tasting

Next Friday, October 22, join Zac Triemert of Lucky Bucket Brewing & Solas Distillery for a FREE tasting @ Brix from 4:30 – 7:30pm. 

This sampling will coincide with the release of Lucky Bucket’s Certified Evil, which is now available in four-packs (12oz bottles).  We will also be sampling Lucky Bucket Lager and Lucky Bucket IPA.  Not to mention Joss Vodka. 

We will be offering special pricing on all Lucky Bucket products.

Two Utah Breweries Now In Nebraska

The most famous beer from Utah (and there is such a thing) is now available in Nebraska.  Polygamy Porter from Wasatch arrived recently along with fellow label mates Devastator Doppelbock, White Label Wit and Pumpkin Ale.  Reviews for these beers on rating websites like BeerAdvocate.com are generally positive and hover around a “B” average.

Also from Utah is Squatters.  Currently only two of their offerings are in Nebraska, a Double IPA called Hop Rising and a Belgian-style beer called Hell’s Keep.  Hop Rising is sold in six-packs (unusual for a DIPA) and the latter is available in 750ml bottles.  Not sure on the timeline yet for the rest of the Squatters beers but the arrival of two fine Utah breweries is a welcome addition to the Nebraska beer scene.

Yuengling Expansion

From a press release: 

“Dick Yuengling, Jr., president and owner of D.G. Yuengling & Son, Inc., today announced the company has signed a letter of intent and is in serious discussions for the purchase of the Hardy Bottling Facility in Memphis, Tennessee, which will allow them to distribute Yuengling lager, their flagship brand and Yuengling’s much sought after portfolio of brands in select new markets in the United States.”

Okay, Yuengling fans there is at least some hope that Yuengling will make it to the Midwest.  Does that mean Nebraska?  Maybe… maybe not.  Some rumors suggest that Yuengling will push into the New England states, Texas, and Illinois.  Some in the industry think that between 6 to 12 new states will have Yuengling beer once they are up and running in Tennessee. 

If they expand to 12 states, which is a lot, I still think Nebraska won’t be one of the lucky ones.  But, at least, it is a step in the right direction.

Mixed Case Sale @ Brix

Effective immediately and lasting through Sunday, August 29th, Brix is offering a special mixed case price! Buy any 4 (four) six-packs and you’ll save 10% off. This includes all American craft and domestic beer, German, Belgian, English and various other imported beers. There are no exclusions. If it comes in a six-pack you can save!

No rainchecks, we are sure to run out of somethings but we’ll restock as quickly as we can!

Tenth and Blake Beer Company

MillerCoors has created an independent company to handle their craft beer and imports.  The company is called Tenth and Blake Beer Company.  At the moment the company’s brands include Blue Moon, Leinenkugel’s and Peroni Nastro Azzurro.

In the future their brewery in Denver and Milwaukee will produce beers for Tenth and Blake Beer Company.  So at some point we’ll likely see a MillerCoors IPA?  Imperial Stout?  Craft beer is clearly making some inroads if the “big boys” want to play along.  The only question is will they play fair?  Will these beers be good for consumers but bad for craft beer on the whole?

Märzen

In the world of beer no nation is more traditional than Germany.  A rich brewing history has made the Germans famous for high quality beer.  The foundation of America’s brewing legacy is deeply rooted in German brewing.  Frankly, almost all of the top selling beers in the world are styles traceable back to German brewing.  However, relying on tradition can lead to a boring beer experience.

Most beer drinker’s attention turns to German beer in the fall because of the overwhelming popularity of Oktoberfest and the beer associated with the event, Märzen.  Oktoberfest takes place every fall in Munich. While once a celebration of the marriage of Crown Prince Ludwig and Princess Therese of Saxe-Hildburghausen, it has transformed into a massive beer-driven festival.

The first modern Oktoberfest beer (also known as Märzen) was brewed by the Munich brewery Spaten in 1872.  However, the style can be traced back to Vienna, Austria.  By the early 1840s brewing technology had advanced considerably and brewers were able to refine the malt characteristics in beer.  Beer could be brewed paler in color, clarity was improved and most importantly flaws and off-flavors began disappearing.  Before the 1840s all beer was dark in color, vaguely smoky and generally unpleasant to look at… and, most likely, not that tasty by today’s standards.

When Spaten introduced their new beer at Oktoberfest it was a smashing success. Märzen has become the official beer of Oktoberfest since.  Traditional Märzen is brewed in March and lagered (stored) over the summer and served in the fall.  The end result is a smooth, malty-sweet lager which is dangerously drinkable.  

Within the last couple decades, the once amber hued Märzen served at the Munich Oktoberfest has been lightened in color and the alcohol has been slightly reduced. The Märzens exported to the United States, or those brewed by U.S. craft breweries, tend to resemble the traditional, richer Vienna inspired version. The modern Munich Märzen resembles the Helles-style of lager that is also popular in Germany. Many casual beer drinks find the Helles influenced Märzens more appealing. Likewise, the lower alcohol content allows for more liters to be consumed before the alcohol takes its toll, which the business-minded breweries like.

For a brewery to sell their Märzen at Oktoberfest in Munich the brewery must be located within city limits.  As such, only Spaten, Augustiner, Paulaner, Hacker-Pschorr, Hofbräuhaus, and Löwenbräu have the ability to serve the thirsty patrons.  Other breweries throughout Germany, and now the world, brew this tasty style of lager.  But, are German breweries still producing the best Märzen?

Based solely on opinion, antidotal evidence and my own palate, American brewers have overthrown German brewers as the best producers of Märzen in the world.  American craft brewers are creating both traditional Okoberfest beer and Americanized versions.  Both should have a place in the beer drinker’s heart (or belly).

One of the finest examples of Märzen sold in the United States, and sold in Nebraska, hales from Longmont, CO.  Left Hand’s Oktoberfest is a stunning example of the style; amber hued, malty nose with a kiss of herbal hops.  Rich maltiness on the palate, hints of crackers, bread, and earthy-spicy herbs are balanced perfectly.

Unfortunately, some craft beer drinkers are a bit snobby and overlook the largest craft brewer in American, Boston Beer Company.  The brewers of Samuel Adams also offer an excellent traditional Märzen.  Samuel Adams Octoberfest (sic) is coppery in color, fairly aromatic in the nose with balanced maltiness.  As expected for the style, it is very drinkable.

Likewise, from New Ulm, MN is Schell Oktoberfest.  Again, this arrives from a brewery that many craft beer drinkers consider old fashioned.  So what!  Schell produces a superb Märzen; bronze in hue, moderate bouquet but the palate is ideally malty and balanced.

Since American brewers don’t have stodgy rules to follow or centuries of tradition to dictate how to brew they are limitless.  As such, many traditional styles have been “Americanized.”  In most cases this means the beer is hoppier or maltier or stronger than the traditional version.  Märzen has too been Americanized. 

Probably the most glaring example is Avery’s The Kaiser.  Clocking it at a robust 9.3% ABV, The Kaiser is far removed from tradition.  This “Imperial Oktoberfest” is hoppy, boozy and ridiculously robust. 

Another Americanized Märzen comes from the quite traditional Summit Brewing of St. Paul, MN.  Simply packaged, Summit Oktoberfest looks and smells the part of a traditional Märzen.  However, one sip reveals a more robust maltiness and fuller body.  The sneakiness of the 7.7% ABV is what pushes this beer away from traditional. 

When freshness and cost is also factored in it is hard not to gravitate towards domestic Märzen.  Of course, German-brewed Märzen is tasty and perfectly drinkable but it just seems too many craft beer drinkers have blinders on.  Just step away from the Old World and look at good old American brewed Märzen.

FREE Baltika Tasting – Saturday, Noon – 2pm

Beer from Russia?  Of course!  Baltika is the largest Russian brewery as well as the #1 beer in Europe in terms of sales.  Influenced by German tradition Baltika is definitely more than an array of skunky yellow beers.

Here is what we are sampling on Saturday:

Baltika #4 – In the vein of Munich Dunkel Lager but with rye and more caramel maltiness.

Baltika #6 – A Baltic Porter; 7% ABV.

Baltika #7 – This is the only Dortmunder available in Nebraska.

Baltika #8 – A real deal Bavarian-style Hefeweizen from Russia.

Baltika #9 – Nothing too fancy here, a strong European-style lager; 9% ABV.

Each Baltika variety is only $2.49 each but if you mix any FOUR Baltika beers you get a special price of $8.99 for all four.  Plus there will be other giveaways.

Some Samuel Adams News…

This fall Samuel Adams Latitude 48 IPA will be available in six-packs.  It is unclear at the moment if this will be a seasonal or a year-round beer (I believe I heard it will be year-round).  Also this fall the Harvest Collection mixed twelve-packs will feature Samuel Adams first ever attempt at a Pumpkin Ale.

Some other Samuel Adams scuttlebutt includes Cranberry Lambic leaving the Winter Classics mixed twelve-pack this holiday season.  It will be sold in six-packs which is a win-win.  Those that hate this beer (there are many) can avoid it and those who love it (there are just as many) can buy it in a six-pack.  Replacing the Cranberry Lambic will be Chocolate Bock.  Also new to the Winter Classics twelve-pack is White Ale which was replaced by Noble Pils as the spring seasonal.  I believe Samuel Adams Light will be removed to make room for the White Ale.  Nice additions, IMO.

Once again Samuel Adams will let the general beer drinking public decide what they are brewing next.  The Beer Lover’s Choice 2010 will feature “Sample A” a Belgian Style IPA and “Sample B” an American Rye Ale.  Stay tuned as Brix will be one of the locations in town where you can come sample these two beers and vote which you would like to see in six-packs. 

Lastly, Samuel Adams will not be releasing Utopias this year as they are sticking to the tradition of releasing it every other year (odd numbered years) so for many the wait continues…



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